“Coffee is one of the few products involving nature, people, machines and technology in any stage of its production, as well as sensory communication. A day without coffee would be an empty world!”

Sevan Istanboulian, Founder

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April 2024

Did you know that in Ethiopia, it's not just common to add salt, milk, and even butter to coffee, but it's also considered rude to refuse a cup? Such a captivating aspect of Ethiopian coffee culture that illustrates the importance of coffee in their society. If you're traveling in Ethiopia and are invited for coffee, take it as a sign of appreciation, because it’s a symbol of friendship, respect and great hospitality. The