“Coffee is one of the few products involving nature, people, machines and technology in any stage of its production, as well as sensory communication. A day without coffee would be an empty world!”

Sevan Istanboulian, Founder

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January 2024

The smell of coffee is something we all instantly recognize. Describing it can be quite challenging. It's not one scent, but rather a combination of various smells that come together to create the unique fragrance we associate with coffee. Let's dive into the world of coffee aromas and discover how to put them into words.   The Science Behind the Smell   Coffee aroma doesn't come from the beans themselves but the volatile compounds released during

Just think of how a chef's technique affects the flavor of a dish; similarly, when it comes to coffee, the way the beans are processed affects its taste. In this case, we will focus on two methods; wash processing and natural processing. It's a bit like comparing grilling to slow cooking: both methods bring their own flavors and aromas. Let's see how the methods used to process coffee beans have a direct