“Coffee is one of the few products involving nature, people, machines and technology in any stage of its production, as well as sensory communication. A day without coffee would be an empty world!”

Sevan Istanboulian, Founder

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August 2023

Do you ever wonder what makes a cup of coffee uniquely appealing or uninviting to you? It's more than just a random preference. When you dive into the world of pour-over coffee or any brewing method, recognizing and naming the flavors in your cup is your gateway to truly understanding what you enjoy in coffee. Mastering this ability doesn't just reveal why you favor certain flavors; it can become a fun adventure